What is SEO?
SEO refers to search engine optimization. “In a simple explanation, Search engine optimization is the process of improving your site to increase your visibility for relevant searches. The better visibility your results are in your search results, the more likely you are to grab attention and attract potential and existing customers to your business. Thinklogics
How does search engine optimization (SEO) work?
Search engines like Google and Bing use bots to crawl pages on the web, moving from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds or hundreds of factors of serialization, to determine which pages should appear in search results for a given query.
Search ranking factors for aspects of user experience can be considered approximate. For example, if we talk about SEO then content quality and keyword research are the major factors of content optimization, with that crawl ability and mobile-friendliness are other important site architecture factors.
Search algorithms are designed to create relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in search results. Unlike paid search ads, you cannot pay search engines to achieve higher organic search rankings.
Why is SEO important for marketing?
SEO is a basic and important part of digital marketing as people conduct trillions of searches each year, often with information about products and services with business intentions. Search is often the primary source of digital traffic to complement brands and other marketing channels. Higher visibility and ranking in search results than your competition can have a content impact on your bottom line.
However, search results have been evolving over the past few years to give users more direct answers and information, which are more likely to put users on the results page rather than visiting other websites.
Also note, features such as rich results and knowledge panels in search results can increase visibility and provide users with more information about your company directly in the results.
Quality of traffic
You can attract most of the visitors to the world, but if the visitor is not finding something relevant then this quality Is not traffic. But you want to attract visitors who are really interested in the products you offer.
Quantity of traffic.
Once you have the right people clicking through those search engine result pages (SERPs), more traffic is better.