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Digital Marketing Trends To Look Out For In 2021 – Thinklogics

Digital Marketing Trends To Look Out For In 2021 – Thinklogics

Digital Marketing has never been this much in the spotlight than the last few years and businesses are investing hugely in it. It has become quite a big thing with so much interrelated with it, from induction of latest technology to more focused strategies using different tools. For businesses to flourish and catch up to this race, it has to follow the latest trends to survive.

Here are some of the latest trends in digital marketing trends to look out for in 2021:-

AI in Digital Marketing

AI in Digital marketing is rapidly becoming essential across many business processes. It is transforming the face of marketing from what it used to be. You can use it to enhance communications, analyze data, track sales, and project customer behavior patterns. Basically, it increases efficiency through automation and decreases the workload on the staffers.

It works by analyzing the search patterns and customer behavior, thus targeting the concentrated audience for the specific business. Its main purpose is to collect data from the various blog posts and social media platforms which help big organizations and industries to recognize that how clients find their favorite services and products. Sounds pretty amazing right or maybe magic? That’s why AI is today’s world is a complete no brainer.

Voice search still remains much-hyped

Heard about Siri, Alexa, and how they work? That’s voice search! And along with others like Google voice search. Well, Voice search is currently not a part of Google’s algorithm; however, it is still dictating current search results, social trends, and more importantly SEO. For SEO, it’s good for businesses to be on their toes with voice search components for their consumers who are adapting and switching over to that medium and technology. Voice search queries often yield different results than user typed in a text-based search but with more technology driving in every day, gone are the days where one would type to search results on the net.

Digital marketers can ‘not afford to ignore Voice search. According to research, it is said that by 2021, 70% of all the searches will be voice searches. This surely impacts the marketing strategy for many businesses and keeps them in check on the trends. According to experts in voice search, content must be specifically optimized for voice. It needs to be more direct and conversational so that it will accurately sync with search queries. This will not only increase the website ranking but also increase the traffic.

Focus on local SEO & Trending interactive content

If you conceptualize the online landscape, you will find that local SEO is an integral part of both Organic search and social media and people are always looking for their business to grow locally first. So what is Local SEO? To be precise, Local SEO is the search engine optimization process that helps local businesses rank in local searches on Google and other search engines so that your business is seen by potential customers searching for a local business. Focusing on local SEO is the right move for many businesses and one should really consider it.

Similar to the Optimization of local SEO, adding interactive elements/contents to your website or social media is a great way to provide value for visitors, get them to engage with your brand, and learn more about them. For example, if your website is a medically based tabloid, you can add graphics related to covid-19 guidelines or covid-19 count around the nation or world. You’re now offering value to your visitors and more of them will turn to our site than usual

Other examples of interactive marketing tactics include assessments, quizzes, games, polls, interactive videos, surveys, and contests. Contests and quizzes are great ways to exponentially increase your reach and visibility of your site quickly. The fastest way to get your brand in front of lots of new prospects is to bring trendy topics to the forefront to the visitors and allow them to take part in it with the liberty to share it on other social media platforms.

Social media marketing is still the game

Social media marketing is very much alive and going stronger with time. Huge amount of resources dumped by businesses around the world. 2021 would be no different as well, with more organizations dedicating more resources to it. During the COVID-19 pandemic, marketers are increasingly making customer retention a priority. This will continue well into 2021. Due to this pandemic, people are spending more time online as physical movement is restricted, making an opening for businesses to move online. This consumer shift creates new opportunities for marketers to increase their reach with new audiences and re-engage with long-time customers. It might be difficult for many businesses to develop a strategy that will actually work as social media marketing is no joke. Hence it’s wise to hire some professionals to develop an effective strategy. If your small business has been putting off adding social media services to your marketing mix, now’s the time.

Big data analysis & Machine learning are the new transformational tools

Everyone knows that these days Big Data plays an important part in digital marketing. Internet is overflowing with enormous data from around the world, each day this information shared digitally increases significantly. And in this digital era, “Data is king” and it is irreplaceable to every organization/business for their digital marketing strategies. With the help of big data, these days’ marketers can analyze every action of the consumer and assume that they want. It provides better marketing insights and helps marketers to make more accurate and advanced marketing strategies.

Another important transformational tool like Big Data is Machine Learning. Machine Learning is dominating more and more conversations around the future of Digital Marketing. Many businesses are using Machine Learning to solve problems that might take a huge amount of time and workforce to analyze and provide valuable insights into Big Data.

Machine learning is not new but its popularity has just got on track over the last decade and impacted hugely on digital marketing, transforming its traditional way of performance. Machines can analyze huge swathes of data, quickly and efficiently without human error. A machine’s ability to identify trends and patterns from data can easily outstrip a human’s ability to do the same.

Interactive and influential video marketing

People prefer video content over pictorial ones, period. It’s good to have written and pictorial content but it’s better to have video content, driving many businesses to invest more resources into video marketing. 60% of customers say that watching product videos before purchasing gives them a clearer picture of the product which makes them more confident about buying the product. When it comes to digital marketing trends 2021, Video marketing is the backbone of digital marketers and it will not go anywhere in near future as well.

Great video content will be of value and interest to the customers/audiences especially if the content creates an experience, interacts with topics that are important and trending. Making videos about your product can be very beneficial for you to convince the customer and making them mentally satisfied before doing the payment.

Programmatic Advertising and chatbots

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences and concentrate on your strategy. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs, resulting in the conservation of vital resources rather than an aimless expenditure.

Similar to Programmatic advertising, Chatbots are also powered by AI and it will continue to be an important part of digital marketing in 2021. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors providing them an exclusive service and increasing value for the customers. Many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetitive tasks – which means that you can focus on more important work.

Evolution of AR & VR technology

In digital marketing, engaging consumers and raising brand awareness are both crucial. With the induction of the latest technology, it has become easier, and using technology to achieve this has become a rising trend.

As far as marketing strategies go, Virtual Reality (VR) and Augmented Reality (AR) remain relatively untapped resources in comparison to more traditional platforms. To be honest it’s new and quite unknown but it’s here to stay.

Virtual Reality is a computer-generated, creation of immersive experience in which an artificial, three-dimensional environment is simulated and can be interacted with as though it were real. Likewise piloting an aircraft to setting foot on Mars. Whereas Augmented Reality is a view of our current world with computer-generated graphics superimposed over it, creating an interaction between the real-world and virtual information. The most popular example of AR so far has been Pokémon Go.

The rise of VR and AR has hugely impacted the world of business and it’s been quite impressively utilized by marketers to their strategies. Induction of AR and VR not only impacts the business and its customers but also makes it future-ready.

These few Digital marketing trends will dominate throughout 2021 and years from it in the future.

For anyone in digital marketing, change is an integral part of the job. You must keep looking ahead and strive to embrace new technologies, tools, and strategies in order to gain an edge over your competitors. If you fail to do so you will be lost in the crowd of many.

These few Digital marketing trends will dominate throughout 2021 and years from it in the future.

For anyone in digital marketing, change is an integral part of the job. You must keep looking ahead and strive to embrace new technologies, tools, and strategies in order to gain an edge over your competitors. If you fail to do so you will be lost in the crowd of many.

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