SOCIAL MEDIA MARKETING SERVICES
Differentiate Your Brand and Amplify Your Message with Social Media Marketing and Advertising
We reside in a scenario where more than 70% of consumers expect a brand to have a social media presence and that too an impactful and a strong one. Your consumers expect your brand to have a tailored, well managed, headstrong and cohesive social media strategy.
Every business can benefit from social media marketing services. While most companies know that they should be using social media to market their business, they don’t know what networks to invest in and how to lead in such platforms—Facebook, Instagram, Twitter, LinkedIn, etc.—or how much, and that’s where our social media management services step in. Think logics’ social media management and advertising services remove the complexity of social media for business owners and let you stick to running business in a simplified manner. Here, we provide you a chance to lead and reshape your thoughts.
What's Included in Our Social Media Marketing Services
Our process for social media marketing is similar to our approach to marketing in general.
TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results. As it is rightly said, it is the data or the content that makes a book worth reading or a speech while listening to. What you need to do is to keep a track.
COMPLETING A COMPETITOR ANALYSIS
- Completing a market analysis of your service areas and industry.
- Finding local competitors currently outperforming you in audience size and engagement.
- Analyzing content and messaging that performs well in your industry.
CREATING ENGAGING ORGANIC SOCIAL CAMPAIGNS
- Researching content that has high engagement with your audience.
- Posting and scheduling regular posts.
- Monitoring engagement and interaction.
CREATING DATA-DRIVEN PAID SOCIAL CAMPAIGNS
- Creating custom audiences to best target your company and brand.
- Creating copy and imagery for high-performing social ads.
- Split-testing ad copy.
- Reporting and improving paid social ads.
TRACKING YOUR SOCIAL CAMPAIGNS
- Tracking and optimizing your audience and reach.
- Tracking and optimizing engagement rates.
- Tracking and optimizing click-through-rate and leads.
- Tracking and optimizing your ROI on paid social campaigns.
MANAGING & MONITORING YOUR SOCIAL REPUTATION
- Monitoring social media reviews.
- Monitoring social media feedback and sentiment.
- Monitoring social engagement from campaigns.
- Monitoring brand mentions and chatter across social platforms.
AMPLIFYING YOUR EFFORTS WITH WEBSITE INTEGRATION
- Installation of social widgets on website.
- Optional website social feed.
- Adding social buttons like “Share on -Facebook” or “Pin This” to website content.
Why Social Media Marketing Is a Smart Bet for Your Business
Social media campaigns are low-cost to run and can be specifically targeted to the audience that you want to reach. If one has a clear strategy in mind, knows one’s target audiences then he or she can curb as well as mould the actions accordingly in order to benefit oneself. All that is needed is management, strategy and a clear framework. At Think logics, our social media specialists develop baseline data to determine which social media platforms are producing the lowest cost per lead and the highest return on ad spend. We help you track and test paid social media campaigns on a variety of platforms.
Facebook advertising campaigns allow for both text and photos to be displayed on your advertisement for maximum audience engagement. You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mille (cost per 1000 impressions).
Facebook alone has over 900 million unique users spending over 700 billion minutes per month on the site. Do you want to advertise where your customers are spending their time? Then you’ve got to advertise on social media.
Instagram marketing (done through the Facebook ad platform) is a must-have for any business with visual products and services. Not only is it the second-most popular social platform, but 74% of users log on daily.
You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mille (cost per 1000 impressions).
Houzz marketing services are a great way for home improvement companies like remodelers, architects, and builders to connect with customers who are looking for home improvement ideas. Houzz Pro+, the network’s paid platform, allows you to increase your photos and visibility, get more insights about your profile, and choose multiple categories and service areas.
YouTube is the second largest search engine and has a larger adult audience than any cable network. Unlike television, when you invest in a YouTube marketing campaign, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your AdWords account.
LinkedIn advertising services allow you to engage with more B2B customers. About four out of five LinkedIn members drive business decisions, and members have 2x the buying power of other social platforms. There are two paying options in LinkedIn Ads—cost per click or cost per mille (cost per 1000 impressions).
Twitter allows you to choose the objective of your campaign, including tweet engagements (retweets, favorites, replies), website clicks, app installs or engagements, followers, or even leads, and it only charges you when your specified action occurs. Additionally, Twitter allows a maximum daily budget and maximum cost per action.
We also help you test ads on platforms like Pinterest, Nextdoor, Houzz, and more. In competitive industries, we often find that the typical cost per interaction is cheaper than Google Ads and Bing Ads!
Other Social Media Marketing Services for Businesses
Social Media Analytics and Reporting – Before you begin marketing on social media, it’s crucial to put proper tracking in place. Our custom social media analytics provide clients with valuable insights into the communities around their brand. From overall community demographics to engagement reports that show how successful specific campaigns are playing out, our reports help business owners more specifically target their marketing message.
Brand Monitoring – If your customers are online, there’s a good chance they are talking about your business! Through review sites and social networks, customers are expressing their opinions of businesses both positively and negatively. Keep on top of what people are saying about your company through Blue Corona’s state of the art monitoring tools! We’ll continually monitor the web for any new mentions of your company on blogs, review sites, or social networks.
Reputation Management – Managing your online reputation is one of the most important marketing strategies you can employ! Negative comments and reviews can hurt your search engine rankings and they can be damaging to your ability to attract new clients. Actively engaging your customers and your reviews online will allow your business to stay ahead of the news and control how your company is perceived.
Social Media Marketing Improves Your SEO!
The social media debate has been raging for years in the search world. Matt Cutts, head of the Google Webspam team, has adamantly denied that they matter. On the flip side, smart people have done studies and basically said “yes, they do matter.” Facebook likes and shares influence rankings—just not in the way we think of a traditional ranking. Simply getting more likes and shares isn’t going to make a direct result—but it means you’re attacking your web marketing strategy in a successful way.
Why Choose Think Logics Over Other Social Media Marketing Company or Social Media Agency?
Think logics, is much more than a social media marketing business or SEO company. As the name suggests here we merge the best of our thoughts and transform them into reality, a reality that is based on logical grounds. We truly see ourselves as an internet marketing partner to business. We market people’s business as if it is our own— we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the web, all while tracking and measurably justifying your investment in our online marketing services.